January 5, 2011 • 5:17 pm
Today Starbucks announced their new logo – http://yhoo.it/hX0T4h.
At first I gasped in horror when I saw the photo. How could they change the logo I love so much!?!?! I took a sip of my double tall non-fat caramel macchiato and stared at the picture for awhile… I still couldn’t make up my mind, so I then decided to actually read the article.
As a previous employee of Starbucks I remember the hard turn it took and all the changes the company made to bring it back up to where it is today. It’s amazing what they were able to implement.
So why change the logo that has remained true through the entire process?
Starbucks has expanded into a much larger company than just coffee, no one can deny that. But do they need to change what their logo looks like to represent their morph? The article explains some of the thinking that went behind the change.
Starbucks looked to companies like Nike Inc. and Apple Inc., which had earned the clout with consumers to drop the words from their logos. And it closely watched the missteps of others, such as Gap Inc., which launched a new logo in October only to withdraw it after harsh criticism by customers and others.
In all truthfulness, I don’t pay attention to their name on the logo – I just love the little lady! After I recovered from my initial shock and set of doubts, I decided the new logo is just a more chic and simple version.
Since Starbucks did not stray far away from their original I don’t think they will receive the backlash Gap did when they re-branded. There was no need for Gap to change. Starbucks has made a strong argument for their revamp and I am a supporter :)
What is your opinion on the change? Have they hurt themselves or crafted a fabulous publicity announcement to celebrate their earned success?
Filed under: Marketing, Logo, Rebranding, Starbucks
December 28, 2010 • 3:33 pm
My biggest wall to overcome is confidence. I have a huge fear of being wrong. My goal for 2011 is to truly learn that it is ok to be wrong once in awhile.
I am a member of multiple LinkedIn and Facebook groups but I don’t post discussions or actively talk on any of the platforms. I need to start. What is holding me back? The fear that I may look dumb by having a false understanding around a tactic or that I may make a statement with little or no real experience to back it up with. My current boss tells me all the time that I am smarter than I think, and in 2011 I plan to find that truth inside myself.
I have begun my journey by joining the new PR Community, #pr20chat. I joined 4 groups focused around B2B, B2C, Non-profit, and Measurement and have started to take part in discussions there.
Yesterday I jumped in on a question based around email marketing. Other community members responded to my post, and rather than feeling discouraged and anxious about their comments, I continued to talk. I may not always have the correct answer for a discussion, but as I continue to actively talk in these groups I will gain a more in-depth grasp on the PR industry as a whole. There are still things I need to learn and chances I need to take. Being wrong is not the end of the world, it is just another opportunity to learn what is right.
I will by no means be posting jibberish, but I WILL be voicing my opinion. I know more than I give myself credit for!
Here is to Confidence in 2011! & here is to the new #pr20chat community!
Filed under: Uncategorized
December 20, 2010 • 11:04 am
This video was emailed to me by a co-worker, and as the social media dork that I am, I needed to pass it along! *Apologies for not being able to embed the video! Enjoy :)
Filed under: Uncategorized