Lately my brain has been running wild with the concept of branding, and Halloween did not ease my interest!
Along with all the hippies and Indians many people dressed up as a product or character from a company’s commercial. I saw a Cheerios Box, Absolute Vodka bottles, Twister, Flo from the Progressive commercials, a Geico Caveman, and even the Oxy-Clean Spokesman. Not only did they dress up as a product, they repeated popular tag-lines all night to remain “in character”!
How do you brand your business so well that people actually want to BE you?
These costumes were recognized by everyone and great conversation starters. Halloween is an example of Viral marketing at its best!
Next year it might be worth a company’s budget to hire individuals to dress up as their product/character and go to parties. Not a bad idea, eh?
Filed under: Uncategorized, Branding, Halloween, Twister, Viral Marketing
