Yesterday I recieved this message in my Facebook inbox:
Write the color of your bra in your status. Just the color, nothing else. And send this on to ONLY women, no men …. It will be neat to see if this will spread the wings of cancer awareness. It will be fun to see how long it takes before the guys will wonder why all the girls have a color in their status…
So many women started to participate in the chain message; my mini-feed was a rainbow in text form. Today I even caught a commercial for tonight’s news discussing the topic of color statuses on Facebook. Hugely successful awareness stunt!
But not everyone was a fan… One of my Facebook friends put up a status that expressed her disgust with the stunt, and I of course responded:
Her: Has facebook really become that dumb where ppl need to start advertising what color underwear they’re wearing???!! Realllly??? Cause I couldn’t give two shits
its retarded. That’s all
Me: It is to raise awareness for breast cancer
Her: That makes no sense. What does the color of ur underwear have to do with raising awareness?? Go on a walk or raise money. Putting the color of ur underwear on facebook doesn’t really do much but tell ppl the color of ur underwear. Hmmmmmm. I’m all for raising awareness. But this is quite silly. No?
Me: Walks and raising money are definitely more proactive efforts, I think using facebook was an attempt at a fun and quirky way to get ppl talking. It worked in that sense.
Her: Seems that all its doing is telling ppl the color of ur underwear… “Oh hey what color is ur underwear?–black– oh hey cool have u heard about raising awareness for cancer??” ???? I guess it just seems pointless to me. Idk but like I said if u feel ur making a difference in some strange way then go for it.
Although she is obviously NOT a fan, she is talking about it! Therefore, SUCCESS!
Filed under: Social Media, Bra, Cancer, Facebook, Publicity, Stunt
