U by Kotex Ads: United States vs. Australia

There has been a lot of talk over the recent U by Kotex commercial. A sarcastic look at past feminine product ads has women all over the U.S. cracking up.

Surprisingly, when I searched YouTube for the “Reality Check” commercial, I stumbled upon their international campaign. The ads were shocking while at the same time somewhat comical. Regardless, I don’t think they would go over well in the U.S..

Watch their U.S. ad and compare it with U by Kotex’s commercials aired in Australia. What do you think about the use of such a bold analogy? If these commercials had been used rather than the recent “Reality Check” would U by Kotex be receiving negative press rather than the current positive?

U by Kotex: “Reality Check”

International Ads:

Filed under: Marketing, Ad, Australia, Beaver, Commercial, Female Advertising, Feminine products, Humor, Kotex, Reality Check, U by Kotex

Thanks for the laugh US Census Bureau

So what’s up with all the 2010 Census commercials? There have been far more this year than I can ever remember in the past. Some of them are dull and sobering; more annoying than informative. Even the Census commercial that aired during the Super Bowl was dry.

But the US Census Bureau has managed to create one commercial that makes me laugh every time; Frank’s walk to the mailbox. Not only do I laugh every time Frank skips over his fence, I actually am informed about what the Census is, what it does for communities and how easy it is to complete. It’s hard to say no to such a simple but effective questionnaire after watching this commercial.

What is your opinion on funny commercials regarding serious issues? Does it work for you, or do you prefer the straight forward approach?

Filed under: Marketing, 2010 US Census Bureau, Census commercial, Frank, Humor, mailbox, Marketing

Sonic Food Chain- Influential?

I asked my friends over the weekend about their favorite commercials. The conversation quickly turned to a recent commercial by Sonic. We were quoting lines and laughing over their dry humor.

But the most significant issue from this conversation is the fact that there is no Sonic food chain in our area. Not even close. Actually, I don’t think any of us have ever eaten there.

Regardless, we were all familiar with their campaign.

So how do you make a campaign that has people talking and loving your commercials, even when they have never used your product?

Do you have any other examples of companies who have successfully done this?

Filed under: Marketing, Campaign, Humor, Marketing, Sonic, Successful