U by Kotex Ads: United States vs. Australia

There has been a lot of talk over the recent U by Kotex commercial. A sarcastic look at past feminine product ads has women all over the U.S. cracking up.

Surprisingly, when I searched YouTube for the “Reality Check” commercial, I stumbled upon their international campaign. The ads were shocking while at the same time somewhat comical. Regardless, I don’t think they would go over well in the U.S..

Watch their U.S. ad and compare it with U by Kotex’s commercials aired in Australia. What do you think about the use of such a bold analogy? If these commercials had been used rather than the recent “Reality Check” would U by Kotex be receiving negative press rather than the current positive?

U by Kotex: “Reality Check”

International Ads:

Filed under: Marketing, Ad, Australia, Beaver, Commercial, Female Advertising, Feminine products, Humor, Kotex, Reality Check, U by Kotex

Male and Female Advertising Collaborates

Typically, AXE commercials appeal to solely guys. Hot chicks chasing after one dude is obviously going to pull in some male customers. I was recently surprised; I actually saw an AXE commercial that I personally liked!

“Women get bored,” is the tag line for new AXE Twist. It’s true, every girl wants a different type of guy for certain situations; a classy guy for nights out on the town, a bad-boy to turn her on, and a romantic for private moments. AXE’s new cologne and commercial depicts a product that delivers all three types of man. Holy cow.

AXE you finally made a commercial that appeals to both sexes! Girls, do you agree?

Filed under: Marketing, AXE, Body Spray, Female Advertising, Hot Chicks, Male Advertising, tag line