Domino’s Campaign Continues

Domino’s Pizza has done a follow up on their latest rebranding effort. Apparently, admitting their faults and publicizing their efforts regarding a new tasty pizza was just the beginning.

In their previous commercial and documentary Domino’s responded to specific customer complaints. They have now taken their campaign even further.

Their new commercial shows the individuals who criticized Domino’s previously now eating the new recipe. The head chef at Domino’s even delivers each pizza himself.

Check out the short documentary:

Their thorough approach at rebranding is encouraging. Those who hated the product before are now saying it’s delicious!

Have they convinced you yet to go try a slice?

Filed under: Marketing, Domino's, Pizza, Rebranding

Domino’s Pizza: Rebranding Effort

In the past week or so I hope you have seen the new Domino’s Pizza commercials. They are entering the New Year with a vigorous rebranding effort; and I like it.

To be honest, in the past I never considered Domino’s when I ordered pizza. Their reputation was far from stellar. No one would have made a fuss if Domino’s slowly faded out and blamed it on the economy…  instead they really faced the facts and owned up.

Domino’s held numerous focus groups, examined social media responses and took all the feedback to heart. They are trying to rebrand, or redeem, themselves by starting from scratch and creating a new tasty product.

Here is Domino’s documentary on the issue:

An article from AdWeek basically tears the Domino’s spot apart. Even though not all people agree Domino’s efforts are a valid attempt at rebranding, I will at least give them the benefit of a second chance. Isn’t this what companies are supposed to be doing with social media? Responding?

Do you agree with my optimistic view and plan to give Domino’s a second shot? Or do you side with the opinion of Barbara Lippert over at AdWeek?

Filed under: Marketing, AdWeek, Domino's, Rebranding