U by Kotex Ads: United States vs. Australia

There has been a lot of talk over the recent U by Kotex commercial. A sarcastic look at past feminine product ads has women all over the U.S. cracking up.

Surprisingly, when I searched YouTube for the “Reality Check” commercial, I stumbled upon their international campaign. The ads were shocking while at the same time somewhat comical. Regardless, I don’t think they would go over well in the U.S..

Watch their U.S. ad and compare it with U by Kotex’s commercials aired in Australia. What do you think about the use of such a bold analogy? If these commercials had been used rather than the recent “Reality Check” would U by Kotex be receiving negative press rather than the current positive?

U by Kotex: “Reality Check”

International Ads:

Filed under: Marketing, Ad, Australia, Beaver, Commercial, Female Advertising, Feminine products, Humor, Kotex, Reality Check, U by Kotex

Doggy Dentures

Currently my favorite commercial is one for Pedigree Dentastix. I’d like to use this post to explain why I love it so much.

First of all, it is hilarious.

The dogs all look terrified when introduced to the statistics of gum disease. Then, out of nowhere a ridiculous depiction of a new doggy denture product is flashed up on the screen.

The shock factor is fantastic! The color of the Pedigree brand is also consistent throughout the ad. Scary statistics grabbed me too. I don’t want my puppy to have gum disease!

Overall, I will buy this product for my black lab because they have convinced me it is a necessity… since doggy dentures don’t really exist and all…

Filed under: Marketing, Ad, Commercial, Consistency, Dentures, Doggy, Favorite, Hilarious, Pedigree, Shock Factor