In celebration of MLK Day, the affiliate of Habitat for Humanity I work for hosts a Building on the Dream event to engage high school students on their day off. Their involvement means a lot to Habitat because they are our future ambassadors.
During lunch we had MLK trivia and each student read aloud a famous quote. Remembering the purpose of the federal holiday and our gathering together was an important part of the day. Since it is easy to loose contact with the students after the build we encouraged them to engage with us on our Facebook page.
We tried something a little different this time and were very pleased to see the results. We promised the first 5 students who became a fan of our page and who posted their MLK quote would receive a free Habitat water bottle!
Using our Facebook to engage with the students is a step we had not taken before. Staying in touch with them past their time on site is extremely important. We hope they will remain fans, and learn about other events we have and possibly attend!
Filed under: Non profit, Social Media, Build on the Dream, Engagement, Habitat for Humanity, MLK Day, Social Media
