My Decision to Choose WordPress for Business Blogging

I had been dreaming about starting a blog for my company since I started, and the day finally came! My blog concept, guidelines, and editorial schedule were all set… but I had not created the actual blog site. I was debating between a few platforms and couldn’t decide which was best.

I finally decided on WordPress for the following reasons:

• Blogger: Although a great and easy platform to use, it requires a gmail account to activate. I love Google, but didn’t want to create another email for my organization; 10 million accounts are already floating around. It would mean one more account to check when moderating comments, and that’s just silly…
• Tumblr: I considered this platform based on its ability to create community. It’s a unique way to blog where individuals follow you and receive feeds of your entries. I researched the community topics that my organization’s blog would chat in, and those topics were not prevalent on Tumblr. Also, posts there are typically short and sweet, and I plan on writing “How to” ideas and stories. Not a good fit.
• Posterous: This platform is gaining popularity and I hear about it everywhere; so I obviously needed to think of it as a possibility. It’s known for being super easy. It’s pretty similar to Tumblr in my opinion, with short and quick posts. Many people update from their phones and email (or so I hear). My plan is to create a personal account here and use it as a guinea pig to learn more.
• WordPress: I have some experience with WordPress (um, this blog…!) and haven’t run into any issues. Everyone I’ve talked to agrees that it is great for business because it offers a professional appearance and reputation. Many people say it is easy to customize, which I’m sure is true, but I have yet to learn. My skills are lacking in CSS editing and are in desperate need of a boot-camp class. Regardless, our CEO also has his blog set up here, so we already have an active account.

After truly comparing these 4 options, my decision was a no brainer. I created the new blog in our existing account and got to work. The site will be ready next month, so stay tuned!

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Filed under: Public Relations, Social Media, Advice, Best blogging platform, Blogger, Posterous, Tumblr, WordPress