Men and women are different; therefore so are their advertisements. But do some companies cross the line, or does their physiologically deep marketing really work?
I want to ask a few questions about “Male Advertising”- because I want to gain a clear perspective if this stuff really works!
Men, does Dockers new ad campaign appeal to you?

Dockers’ current rollout will include print, TV, billboards and a big spot during the upcoming Superbowl. Let’s take a look at their site… Answer the Call of Manhood
From a recent rant I pulled a quote that explains the almost offensive side of Dockers’ campaign.
“It’s one thing to encourage men to man up, another to tell them to “wear the pants” — an expression that taps directly into the old question: “Who wears the pants in this family?” There are only two possible answers: the man of the house, or the woman who has been stealing his thunder.”
Is this Dockers ad telling men to put woman in their place? Or is it just simply a clear appeal to the macho psyche?
Men, do you like this ad? Will you go buy Dockers because they have convinced you that you are a sissy-lala without them?




